Web Hosting Review Guidelines

These guidelines are for all writers and prospective writers wishing to produce professional, hands on web hosting reviews for Clickfire.com. Following these steps will cut down on editing time and allow the review to be published faster. If you have any questions, please let us know and we’ll be glad to help. Thanks for your interest in writing for Clickfire!

Audience
The demographic you will be writing for will be literate, busy, webmasters at an intermediate stage of growth who aspire to improve their product knowledge to make business decisions.

Qualifications
These are some essential expectations for all web host reviewers.

  • Keep readers interested with good writing skills, humor and clarity.
  • Have a basic understanding of SEO copywriting (including keywords).
  • Understand web hosting and how it works (especially shared cPanel hosting).
  • Experience with hosting your own site, dealing with issues, setting up scripts, etc.
  • Analytical abilities to test server responsiveness and uptime with tools.
  • Communications skills – ability to interact with hosting support
  • Critical skills – be able to determine if features promised have been delivered and spot flaws in terms of service.
  • Objectivity – reviewers should not have a bias toward the host being reviewed.
  • Write family-friendly review content.

The Reviews
Clickfire web hosting reviews are different from reviews offered by other publications. We go to great lengths to ensure that our reviews are quality tools that inform webmasters in their making decisions for their web properties. The reviews are based on each reviewer’s hands on experience with the service. The reviews stand out from the common promotional pieces typically thrown together for the purpose of getting affiliate referrals. These reviews are honest and objective but with enthusiasm for the web hosting industry’s growth and possibilities for delivering new and better features that empower webmasters. Review content should be unique and not copied from elsewhere (trust me, we will know).

As a reviewer, you will be given a domain, login and password for each host. You assess the strengths and weaknesses of the service and evaluate each host based on:

  • Your expert opinion
  • Product offering – usefulness of features, better or worse than competitors, do they measure up, usability (admin interface ease of use)
  • Customer Support – how did they perform when you opened a ticket and called?
  • Testing – speed, uptime, reliability, special features or tools
  • Other – affordability, who is the competition and how do they stand out, things that excite or make you mad, buzz, rewards (are they from legitimate, non biased organizations or bogus), condemnations, anything suspicious in terms of service agreement, etc.

Other Requirements

  • Length 800 – 1200 words.
  • Rating: Ascribe an overall rating of between 1 and 5 stars.
  • List pros, cons and bottom line.
  • Deadline: Flexible, 1 week to 1 month.

Further Reading

Emory Rowland

Emory Rowland is editor and keeper of the flame at Clickfire. He's a fanatical blogger, entrepreneur and builder of Internet things from way back. Emory's love for social media and success with organic search led him to start a SEO consulting venture. Apart from the Internet, he could be considered by many as pretty worthless. More...

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