Online Marketing

JangoMail's editor is quick and easy to use.

JangoMail Review: A Simple Solution With Big Implications

What makes a great email campaign manager? Well, it depends on what you’re looking for. Some of us prefer the big, bold, audacious marketing platforms that allow us to run everything from one centralized hub like a villain from a James Bond movie.

And other people prefer the littler guys: services like JangoMail.

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Emma's designs mimic its own web site: fun and attractive.

Building an Email List the Cute Way with Emma

As a frequent reviewer here at Clickfire, I like having more than one option for recommendations. For example, if someone asks me about the best web conferencing software, I can recommend Skype for personal chats and GoToMeeting for more professional settings. In the case of email marketing platforms, I’ve also got a favorite or two that I can keep neatly tucked away.

Emma, believe it or not, is one of them.

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Patrick Schwerdtfeger

How to Repurpose Your Content Online

You may have heard of the technique that some online marketers use to replicate the same content across different mediums to get more coverage. Patrick Schwerdtfeger shares his point of view from his new book “Marketing Shortcuts for the Self-Employed” on how you can create content once, then repurpose it seven different ways.

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ExactTarget marketing might be exactly what you've needed for your web site.

ExactTarget Review: Going Beyond Email Marketing

Although we don’t mind a good email marketing review around these parts, ExactTarget is a bit of a unique entity. In attempting to go beyond the traditional email marketing platform and produce more marketing services for its customers, it also requires a bird’s-eye view of a review.

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The Fold

7 Ways To Increase Email Opt-ins From Your Website Visitors

Adam Thompson of RYP Marketing says having an e-mail newsletter or autoresponder is not enough to effectively convert visitors into e-mail subscribers. Far too many websites set up an email opt-in form then simply let it go. Find out more from Adam about how to fix this critical error.

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iContact's main page is attractive - and they want your emails to be, too.

iContact Review: Meeting Potential Customers at iLevel

iContact is a site that worries precisely about that: how things look once your customer has actually made eye contact with your email newsletter. While many services out there – think AWeber and Constant Contact – are interested in getting your email campaigns in front of as many eyes as possible, iContact is more concerned with how things look once those emails get opened.

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StreamSend: just be glad I didn't choose the screenshot with the bald guy.

StreamSend Review: Email Marketing You Can Believe In?

StreamSend advertises itself as an easy alternative to the bigger names in email marketing – your AWebers, for example – and this is a promise that always delights a reviewer. If it delivers on the promise, it can be an excellent recommendation to make: something off the beaten path for you, the audience to enjoy. Does StreamSend deliver on its promise?

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Tweet Adder

TweetAdder Review: Social Media Automation or One More Worry?

While many people (like Lady Gaga) are able to attract millions of followers in order to generate maximum impact every time they update their “status,” where does that leave the rest of us? Do our 30 followers really care if we’re going to the beach or care to see us quote Tony Robbins for the umpteenth time? I say, no.

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Chitika Online Advertising Network Screen

Chitika Review

Chitika eMinimalls Review: A critical but hopeful look at this contextual advertising service for webmasters.

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Free Web Hosting Cartoon

WebSite Promotion Basics

Article that explains some basics in website promotion to help webmasters promote websites. Search engines, links and partnerships are some of the topics covered.

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