iPhone 4

EXIF IFD0

Camera Make = Apple
Camera Model = iPhone 4
Picture Orientation = normal (1)
X-Resolution = 72/1 ===> 72
Y-Resolution = 72/1 ===> 72
X/Y-Resolution Unit = inch (2)
Software / Firmware Version = 4.2.1
Last Modified Date/Time = 2011:07:12 14:18:22
Y/Cb/Cr Positioning (Subsampling) = centered / center of pixel array (1)

EXIF Sub IFD

Exposure Time (1 / Shutter Speed) = 1/914 second ===> 0.00109 second
Lens F-Number / F-Stop = 14/5 ===> ƒ/2.8
Exposure Program = normal program (2)
ISO Speed Ratings = 80
EXIF Version = 0221
Original Date/Time = 2011:07:12 14:18:22
Digitization Date/Time = 2011:07:12 14:18:22
Components Configuration = 0×01,0×02,0×03,0×00 / YCbCr
Shutter Speed Value (APEX) = 11469/1166
Shutter Speed (Exposure Time) = 1/914.09 second
Aperture Value (APEX) = 4281/1441
Aperture = ƒ/2.8
Metering Mode = average (1)
Flash = Flash did not fire
Focal Length = 77/20 mm ===> 3.85 mm
FlashPix Version = 0100
Colour Space = sRGB (1)
Image Width = 2592 pixels
Image Height = 1936 pixels
Image Sensing Method = one-chip color area sensor (2)
Custom Rendered = (null)
Exposure Mode = auto exposure (0)
White Balance = auto (0)
Scene Capture Type = standard (0)

EXIF IFD1

Compression = JPEG compression (6)
X-Resolution = 72/1 ===> 72
Y-Resolution = 72/1 ===> 72
X/Y-Resolution Unit = inch (2)
Embedded thumbnail image:

EXIF GPS IFD

GPS Latitude Reference = north latitude (N)
GPS Latitude = 37/1,1035/100,0/1 [degrees, minutes, seconds] ===> 37° 10.35′ == 37.1725°
GPS Longitude Reference = west longitude (W)
GPS Longitude = 109/1,5160/100,0/1 [degrees, minutes, seconds] ===> 109° 51.6′ == 109.86°

iPhone 3GS

Can you believe this was taken with an iPhone 3gs camera? This is one of my favorite scenes at the Chattahoochee River National Recreation Area. Snapped while taking a break from jogging.

Camera Maker: Apple
Camera Model: iPhone 3GS
Image Date: 2010:02:18 17:04:15
Focal Length: 3.9mm
Aperture: f/2.8
Exposure Time: 0.017 s (1/60)
ISO equiv: 72
Metering Mode: Average
Exposure: program (Auto)
White Balance: Auto
Flash Fired: No
Color Space: sRGB
GPS Altitude: 208m

It was only a matter of time that this dissatisfaction reached “app” status.

Known as the “Obama Clock,” this app is so hot that it’s the number-two app selling right now – behind only the World Atlas of National Geographic but above an app as iconic and useful as Wolfram Alpha.

The Obama Clock, which displays:

• current national gasoline price index
• unemployment rate
• movement in house prices
• the national debt
• the countdown of Obama’s first term in office

The app also shows the President’s approval rating with the same style of a heart monitor.

To no one’s surprise, this app is especially popular with conservatives, especially as the Presidential race heats up. If only during the Republican debate at the Ronald Reagan Library next week (Sept. 7), one of the top candidates would hold up their iPhone and display the Obama Clock – it would not only be quite a moment for politics, but an iconic moment for mobile technology as well.

The application assumes that President Obama is going to lose re-election in 2012, counting down to his last days in office going into 2013. But what’s most interesting about the app are the other variables. A countdown clock is nothing most cell phones can’t handle, but watching the economic numbers change over the coming weeks and months could give this app more staying power.

The Obama Clock mobile app by Trojan Tree is available for iPhone and priced affordably for today’s economy at only .99 cents.

“Checking in” is a powerful capability that allows users with mobile platforms (i.e. a smartphone or a tablet PC) to sign into social networks and share information about their present locations and activities. For example, Gowalla and Foursquare allow users to find out which of their friends are nearby, what they’re up to, and the ability to share the same information with them.

This power of information garnered through a customers location has endless benefits. Companies can get actual data on who their competitors are, detailed information about their target audiences eating, buying, and entertainment habits, and much more. If properly used by marketers, location based applications can provide vital information about their target audience that was never before possible.

While location based services are still in the early adoption stages, it is expected that they may enter the mainstream this year, based on their growth in 2010.  Facebook’s inclusion in location marketing will help carry location based services into the mainstream. Currently, Facebook has a 58% reach on mobile devices, which is comparable to the 70% reach it has on home computers.  Twitter, the social network designed for messages constrained to a tiny character limit, is a very popular site for social sharing on mobile devices as well.

Last year, U.S. mobile social network users increased by 64% to 38.9 million. Currently about 15% of smartphone users access social media via their smartphone.  However, this number is expected to more than double over of the next 4 years.  Likewise, marketers aren’t currently allocating a large part of their advertising budgets to social mobile usage, but this number is expected skyrocket as marketers determine more effective ways to target mobile users.

According to a study by eMarketer, 8.6 million mobile social network users existed in 2008.  That number was multiplied by 5 times in 2010, and based on that rate of expansion, it could double again in the next five years.  The leading social networks responsible for this massive growth include Brightkite, Loopt, MyTown, foursquare, Gowalla, and Whrrl.

Even though location based check-ins have been growing substantially, they still represent a fairly small proportion of total internet users.  According to the Pew Internet & American Life Project, 4% of online adults are making use of location-based services to share their activities.  7% of adult mobile users take part in location-sharing services.  It’s also worth noting that twice as many men as women use location-sharing, and 18-29 year olds share location twice as much as all other age groups of adults.

Nonetheless, you can see that this represents a growing trend, so much so that one third of U.S. companies surveyed by Forrester Research this year said that they were experimenting with location-based advertising.  27% plan to test their strategies within the next year.

Spencer Belkofer is a blogger, researcher, and business owner. He recently started an Alabama SEO company, Lumin. In addition to online marketing services, Lumin also offers premium web design for companies looking for a conversion based web presence.

Getting the most out of your BlackBerry smartphone is key if you want to optimize the device for business. Let’s face it, today, every Tom, Dick & Harry is carrying either a BlackBerry, an iPhone or similar gadget in their pocket. These mini-computers are so powerful, they allow us to communicate on the go with family and friends, report newsworthy events and run a business from the road.

You’d be forgiven to wonder how the world ever functioned without them. But, despite the popularity of the BlackBerry smartphone many owners are not using their RIM workstation to the best of its abilities. This article will help you make the most from your BlackBerry so that you can leave home with peace of mind, knowing that your business will keep running like clockwork.

Boost Your Reception on the Road

While major metropolitan areas will usually allow you to connect to the Interwebs without any glitch, the troubles start when you venture outside these zones. Many business owners experience frustrating drops of reception while they drive across the country. This can quickly become a nuisance when you are in the middle of an important call or meeting on your BlackBerry phone.

Your best bet to avoid this problem is to carry a mobile reception booster. These portable boosters are small devices that act as boosters (just what the name entails) to help you get more bars on your device. You can enjoy increased reception thanks to a better signal. Wilson sells a decent booster for a little over $200.

Tether Your Netbook

If the idea of running a business on the road from your BlackBerry sounds like too much hard work you can always consider tethering the smartphone. Tethering is the act of using your phone as a modem.

By using your BlackBerry as a wireless modem you can connect your laptop or netbook to the Internet anywhere you have 3G or 4G phone connection. This gives you an increased ability to manage a business while keeping the running costs down. You no longer need to spend money for online credits at hotels, for aircards, USB modem sticks or data plans. You can learn more about tethering a BlackBerry here. Even easier than following the technical “hack” instructions is to use a simple application that does all the work for you. With Tether you can get connected to the Internet in an instant, without having to pay for a connection. This smartphone app is a must-have for every business owner looking to make the most of their business while on the road. You can trial Tether for free, but need to part with $29.99 if you want it for keeps. This is a no-brainer.

Extend Your Remote Reach With Extra Battery Juice

If you’re using your BlackBerry as a wireless modem, the battery life of your smartphone is not something you have to worry about. But if you run the device on its own you do need to take precaution if you want to avoid losing power while in the middle of an important task. Your best weapon against a sudden loss of power in the middle of work is to carry an extra plug-in charger, a portable solar charger, a spare battery or another portable solution based on your needs.

Remote workers hate nothing more than the dreaded sudden-death syndrome of a noteboook or smartphone – especially when they are in the middle of a project. If you are used to utilizing your BlackBerry for working on the fly you might want to consider using extra battery juice to avoid getting into a powerless pickle.
Let’s face it, remote tasking is fun, it’s time saving and it gets things done during times and in situations when we would otherwise waste time. If you find yourself in one of the following situations you can benefit from remote tasking:

• Waiting for your boarding call on your next business trip;
• traveling by train to and from work every day;
• commuting with fellow workers in a carpooling arrangement (except when you’re driving);
• finding yourself stuck in the lunch queue at your local coffee shop;
• getting stuck in rush hour without a chance to escape the long queues.

Basic chargers can be charged at home to give your BlackBerry extended battery life while on the go. Many of them retail between $20-$100 and above. At some stage though they will run out of juice as well, in which case they would have to be recharged via a power outlet (or with batteries).

As a true alternative and portable option you could buy a portable solar pack (Solio, Energizer SP 1000 and ReVIVE offer some handy solutions). Portable chargers use the power of the sun to charge which is free and provided the weather is reasonable you will always have access to extra power (even indoors with artificial light sources).

If you travel by car you can utilize one of the many car chargers available for smartphone owners. These are usually quite affordable and can be used in any car.

Transform Your BlackBerry Into a Killer Multi-Tasting Gadget With Apps

You could be forgiven to go gooey eyed about the sheer availability of apps on the market. Apps like Skype, WordPress, Messenger, Google Sync, Evernote, and Google Mobile Apps are a must-have in your business app arsenal to help you stay organized.

Apps simplify business tasking and help us save time while keeping us organized. With:

• Skype you can hold meetings on the go
• WordPress you can blog while traveling
• Messenger you can chat with your business partners and clients
• Google Synch you can sync all your devices on the fly and always have an up-to-date version handy
• Evernote you can capture any moment on the fly; use pictures, notes and even videos, then access your saved notes and organize them from any computer in the world
• Google Mobile Apps let you access your Gmail, Google Maps and Google Voice on the fly while keeping it all centralized in the one “hub”

Any self-respecting smartphone owner should utilize apps to simplify business tasking while traveling. You can also visit the BlackBerry App Store for an up-to-date list of the most popular and handy business apps.

This was a guest post by Lior who is a marketing advisor to iAdvize, a live chat support software company.

What you see above is pretty much what Foursquare is

Is it another mobile game? Is it a local search engine? Some pass off Foursquare and competitors Gowala and BrightKite as a time-wasting gimmickery. Not me.

This is why I love Foursquare:

Competition

Okay so you pretty much have to go to work everday, right? So, you might as well show everyone who the virtual boss is, i.e. the Foursquare Mayor of your company. Dominate your friends with the click of a button. Appealing, huh? Even though what you are competing for may not have actual value, winning is fun. Bragging rights and pride can give this stuff a great deal of virtual value.

It appears my former co-worker, Kraig, stopped using Foursquare after losing the mayorship. George, of SEO Lair fame, laid low until I went on a three-week vacation, then snatched the mayorship out of my hands. When I got back, I was accused of having spammed Foursquare because it took him so many check ins to steal my mayorship

Security

Just knowing that your friends and family members have arrived is a good thing.

Snooping

You’ll find your friends in the strangest places. And they will find you. I caught my Mom checking in at my Aunt’s house one day out of the blue. Trying to sneak into town without buying me lunch?

Savings

Foursquare mayors do earn currency in the form of store discounts. Offers are in the early stages of being rolled out, but you can imagine the potential for viral insanity when friends start competing for mayorships over favorite venues.

History

This is just a recent local check-in history, but Foursquare history becomes more interesting for those who travel often and far. Those who do are establishing a travel log with the click of a button, a trip journal that remains ostensibly forever. This proved to be a neat feature for me when I visited Indonesia and could not even pronounce some of the city names, much less remember them. The record preserved in the Foursquare online account appears to be comprehensive. I wouldn’t be surprised if Foursquare developed the history feature further, perhaps adding a trip map or RSS feed or making it exportable.

Exploration

The exploration and discovery aspect is a good reason to love Foursquare. If you like to travel but do not like travel planning like me, then you just arrive at the hotel and start the Foursquare app. Seconds later, you will be looking at dozens of the closest most popular places to visit. Let me see you do that, Google.

Local + Social

Until Foursquare, local was not a part of my social media experience. I wouldn’t mind attending some of the local meetups, but I have not really been motivated to take the time and risk of going to a Yelp event or the like. Foursquare is bridge between online social and offline social. Seeing and discussing locations around town with Foursquare friends has made me better informed and engaged.

Of course, if you want to take it to the next level, there is even a Foursquare dating app for the iPhone.

The Singles for Foursquare iPhone app lets you view and chat with singles who are at your current location.

Foursquare is so simple. You love it or you hate it. I try a lot of different apps and social media services. It takes a lot for me to really get into an app. I’m in.