Inbound Marketing

Marketoonist Cartoon Customer Tracking

How to Unlock the Potential of Marketing Automation

Just as many people have a negative view of sales because of bad experiences with pushy salespeople, it’s quite possible to misunderstand the phrase “marketing automation.” The concept comes off as sterile, seeming to lack any human element. This perspective is understandable. But just as sales does not have to be smarmy and manipulative, marketing automation does not have to …

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Millennial Group Selfie

The Millennial Marketplace: Not For the Cold-Hearted

Millennials are the biggest generation in the country – and no, I’m not talking about their combined weight (although that would also be pretty large). What I mean is that there are a lot of them. With a population of nearly 80 million, millennials outnumber baby boomers, and are nearly …

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Dogs Speak Out on Content Marketing

Content Marketing Tips for Dogs

Hi there! My name is “You’re such a good boy, yes you are!” At least, that’s what my human calls me. Anyway, I’m not like most golden retrievers. Why? Well, simply put, I’m not just man’s best friend – I’m a marketer’s best friend. And as a successful marketer’s best …

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ExactTarget marketing might be exactly what you've needed for your web site.

ExactTarget Review: Going Beyond Email Marketing

Although we don’t mind a good email marketing review around these parts, ExactTarget is a bit of a unique entity. In attempting to go beyond the traditional email marketing platform and produce more marketing services for its customers, it also requires a bird’s-eye view of a review.

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Chitika Online Advertising Network Screen

Chitika Review

Chitika eMinimalls Review: A critical but hopeful look at this contextual advertising service for webmasters.

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