Metatags and Their Uses

A brief description of each of the basic meta tags followed by an example:

Title

The title of the web page is perhaps the most important of all meta tags

<title>Clickfire - Viewpoints, Tools, and Content for Webmasters</title>

Keywords

Keywords should be separated by commas, with the more important words listed first. Note: Inktomi (acquired by Yahoo!) was said to be the only major search engine that using the keywords meta tag to index sites.

<meta name="keywords" content="free, webmaster, resources, articles, tools, tutorials, reviews, graphics, scripts, download, CIW, freeware">

Description

<meta name="description" content="Clickfire empowers webmasters by offering free resources like graphics, articles, news, reviews, freeware, tutorials, scripts, wallpaper, backgrounds, Metty meta tag maker, icons, CIW web design, and Christian testimony">

The page description should be less than 200 words

Author

This represents the name of the person who authored the page

<meta name="author" content="Emory Rowland">

Email

The contact person's e-mail address

<link rev="made" href="nospam@someaddress.com">

Copyright

The copyright year and the name of holder

<meta name="copyright" content="2002 by Clickfire">

Revisit

This sets the frequency of a spider's return

<meta name="revisit-after" content="2 weeks">

Refresh

This field must contain a URL that refers the page to another link in a specified number of seconds

<meta http-equiv="refresh" content="120; url=http://www.clickfire.com">

Expires

The date when the content expires

<meta http-equiv="expires" content="Wed, 30 Jan 2003 21:29:02 GMT">

Distribution

Global – Used for major entry points
Local – Used for local entry points

<meta name="distribution" content="global">

Robot

Web spiders can be restricted using the following Robot meta tags:

All – Robots may traverse and index the page
No Index – Robots may traverse but not index the page
No Follow – Robots may index the page but not follow it
None – Robots may neither index nor traverse the page

<meta name="robots" content="nofollow">

Rating

General
14 Years
Mature
Restricted

<meta name="rating" content="14 years">

Character set

The most common character set is ISO-8859-1 The following is a rough list of the languages contained in the ISO 8859 series

ISO-8859-1 – Western Europe and Americas: Afrikaans, Basque, Catalan, Danish, Dutch, English, Faeroese, Finnish, French, Galician, German, Icelandic, Irish, Italian, Norwegian, Portuguese, Spanish and Swedish

ISO-8859-2 – Latin-written Slavic and Central European languages

ISO-8859-3 – Esperanto, Galician, Maltese, and Turkish

ISO-8859-4 – Scandinavia/Baltic

ISO-8859-5 – Cyrillic

ISO-8859-6 – Arabic

ISO-8859-7 – Modern Greek

ISO-8859-8 – Hebrew

ISO-8859-9 – Western Europe and Americas: Afrikaans, Basque, Catalan, Danish, Dutch, English, Faeroese, Finnish, French, Galician, German, Turkish, Irish, Italian, Norwegian, Portuguese, Spanish and Swedish

<meta http-equiv="content-type" content="text/html;charset=iso-8859-1">

Language

Choose a language or add another under Other

<meta http-equiv="content-language" content="en-us">

Page caching

Browsers cache pages by default Select the No-Cache option to stop caching of your page

<meta http-equiv="pragma" content="no-cache">

Generator

The name of the program used to create your web page

<meta name="generator" content="Metty Online Version 1.0">

Window Target

Useful for preventing page framing

<meta http-equiv="window-target" content="_top">

Abstract

A brief summary of the description meta tag, under 100 words

<meta name="abstract" content="Viewpoints, Tools, and Content for Webmasters">

Comments

Comments are not actually meta tags Some search engines have used them instead of meta tags You may also want to add a comment as an FYI

<!--Created for root directory index page 8/6/02-->

Meta Tag Menu


Button

Metty Freeware Meta Tag Maker

Meta Tag Maker Screen Shot

Screenshot of Metty Freeware Meta Tag Maker


Meta Tag Help

Search engine technology has become more sophisticated and no longer puts the weight on meta data that they once did.

Directories may get meta data from the title, keywords, and description meta tags to display a site listing.

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