I normally take New Year’s resolutions with a particle of salt substitute. I see my fellow bloggers posting their personal resolutions and it got me to dwelling on the question of what would my SEO New Year’s resolution look like if I were to make one? Given the times we live in, what would be the single item in my repertoire that I could change to bring about the greatest value to my Website initiatives? Or to look at it unselfishly, what would be the best action I could take to improve the visitor experience of my site? I considered these 5 things:
- It’s 2009. The algorithmic loopholes of SEO are disappearing. No matter how hard you promote a site, you cannot make Google think its great if it ain’t. The lipstick eventually wears off and you face the pig of reality. You have probably read about all the “blackhat SEO’s” who have come clean over the years. Google is pushing everyone toward quality, even the paid search crowd (you know, the people who look at you funny in the elevator and ask “What is it you do again, now, something specialized right?”).
- The methods for making pages perform well in search engines today are very different from what they were in the 1990′s. The size of search engine indices has increased. More competition. Well, it’s, um… harder.
- What’s the point in doing anything if you don’t do it with excellence? Whether its Seth Godin’s purple cow or your own infared woolly mammoth, you’ll feel better if you create something that no one else has done before. Colossians 3:23 (Amplified Bible) sums up my feelings as a Christian on this point:
Whatever may be your task, work at it heartily (from the soul), as [something done] for the Lord and not for men,
My SEO New Year’s Resolution:
I resolve to publish extraordinary content.
There must be no “I better post something just to let them know I’m still alive” content. Whatever content goes up on Clickfire, whether written by me or any guest author, must be excellent, high quality and engaging.
What are some properties of extraordinary content?
- The content needs to help someone solve a problem, be remarkably interesting or significantly entertaining to visitors.
- The voice and copy should be unique. Extraordinary content doesn’t echo.
- Every post is developed around a group of researched primary and secondary keywords.
It’s not 2009 yet, so this post doesn’t count