Comments on: 4 Ways SEOs Can Use Google Analytics To Improve Results And Profitability

By: Emory Rowland

Emory Rowland — Thu, 04 Aug 2011 21:54:56 +0000

I like the “buy” idea, Ken. I think a lot of SEO people neglect to optimize for phrases like that if the volume is low.

By: Ken Durham

Ken Durham — Thu, 04 Aug 2011 21:32:23 +0000

And that just scratches the surface of what you can do. You can take this a step further by trying to improve the pages that are earning. By using Google’s website Optimizer you can split test select pages with different layouts to find which has better conversions. A tip for the e-commerce guys, instead of trying to go just for the main keywords or product names, include the word “buy” in your SEO tactics. Though you may get a ton of traffic from a term such as “video games”, much of this traffic is going to be bounced traffic or those looking for information or free stuff. By concentrating on “buy video games”, your traffic is now laser targeted and quite a bit easier to obtain in the SERPs.

By: Nick Stamoulis

Nick Stamoulis — Fri, 15 Jul 2011 13:31:29 +0000

Google Analytics is an extremely beneficial tool. Since the ultimate goal is to rank well in Google, we should probably pay attention to the data that they are providing us with right? As you mentioned it’s important to focus on conversions. Too many people worry about traffic, but the most important thing is getting the right traffic that will lead to sales.