How the NFL Dominates Google Searches
If you’re like Clickfire, you like to keep an eye on the latest Google Trends. Much of the time, the hot searches of the day deal with major news stories and developments in the lives of celebrities. But if you were paying attention this past weekend, there’s been an annual rite of autumn that has returned to Google in full glory.
The NFL season.
Displayed on the right, you’ll find the hot searches for Monday, September 12th. Circled in red are all of the NFL-related searches, many of which had to do with Monday Night Football (wherein Wes Welker and the New England Patriots defeated the Miami Dolphins; the double-header also included the Oakland Raiders against the Denver Broncos).
While it’s expected that many popular sporting events will pop up in the Google search trends, what’s amazing about the NFL is just how dramatically it affects the rankings. On Monday, seven out of ten topics were the most-searched keyphrases on Google, leading 10 out of 20 overall. To contrast, the MLB season is in full swing and they managed just one top search, Manny Ramirez.
It’s a difficult proposition for non-sports related websites to capitalize on this bursting of traffic, of course. But considering the high level of involvement in the NFL – not only is it popular amongst fans, but online fantasy football has taken on a life of its own – it does raise some interesting questions. What other searches do people care passionately about, and when do these searches spike the most?
The NFL searches spike around the weekend. But what else lies out there in the Google trends?
Lior Levin is back at Clickfire wit.
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