Let’s face it: getting a logo designed on the Internet is not exactly rocket science these days. All you have to do is plug in a search like “logo designer” into Google and you’ll find a bucketload of different ways you can have some poor schmo on the other side of cyberspace run through Photoshop for you. And while I make the process sound bad, in a way, it’s actually what’s great about the Internet: logo design projects bring people together and the end result is something new and creative that never existed before.
Logoworks is one such entry into the world of logo design, but as I’m a simple man who likes to review on a few simple tools rather than having a million different bookmarks saved in my “logo design” folder, it’s up to a site like Logoworks to outdo the likes of a 99 Designs.
The verdict? Well, that’s what this Logoworks review is all about, so keep on reading, you logo-needin’ sojourners we like to call Clickfire readers.
One look at Logoworks should tell you…well, it should tell you nothing, because that’s what all logo design web sites look like these days. Hey, that’s why I’m here to review the site for you, right? So let’s get down to business and I’ll explain everything to you.
What Do You Want First…
…the good news, or the bad news?
I’m a bad-news-first guy myself, so let’s start with that: the pricing at Logoworks is just too much. Normally I’m willing to give the entire pricing packages a good once-over to see if there’s one pricing option that redeems the whole structure, but at Logoworks, even the cheapest package doesn’t come with a whole lot of firepower.
And if we’re talking bang for the buck as a major incentive to visit one logo design site over the next, then Logoworks just doesn’t stack up.
The Stacking Up: It’s Not Happening
Allow me to explain myself. Like just about every logo design site out there, Logoworks has a few different pricing plans in place, most ranging in the two-hundred dollar to several-hundred dollar range. But Logoworks’ cheapest option, the Silver Package, is not as cheap as the current Silver Package over at LogoBee but – get this – gives you four less opportunities for logo revisions! Considering how important logo revisions can be, this is a major complaint.
The difference between logo revisions is highlighted by just how few you get with Logoworks’ silver package. And although the Silver package advertises you getting “2 designers” as part of the overall offering, I’m not particularly impressed with that. I don’t care if half a designer makes my logo, as long as it’s done well and I get plenty of opportunities for revision.
With just two logo revisions available, and then “4 original logo concepts” – also less then LogoBee’s Silver package, mind you, the cheapest option on Logoworks’ structure looks just that: cheap. And it doesn’t get better from there. Super-expensive packages will hit the quadruple-figure mark, up to $2,999 – and if you’re charging three thousand dollars, why go through the effort to dress it up as one cent less? Someone who’s going to fork over that many jelly beans for website design doesn’t care about the penny.
And Now, for the Good News
Despite the negative rhetoric of the preceding section, Logoworks is not all bad. Hey, it has to earn those two stars somehow, and we’re not a site that likes giving out a 1-star review.
In fact, it’s got some quality. The sample logos – given as a portfolio of sorts – are all professional, colorful, bright, and well done. They look like the kind of logos people are really looking for, and you can easily browse across a variety of industries to see what people have been ordering within your own niche.
The problem with having a good gallery, of course, is that everyone has one – great logos are not hard to find on the Internet. So even at its best, you could consider Logoworks a “scratch” with some of the better logo designers out there.
Exploring the features, Logoworks doesn’t even tell you that it will give you .PNG files as part of your package. Oh, you’ll get .JPGs and .GIFs, and you’ll get cool vector images that really do come in handy, but why not the smooth crisp zero-calorie taste of a nice .PNG file? Shouldn’t that be considered part of every logo design package? I’m no designer, but I’ve created enough websites that I understand the value of that particular file extension.
The Recommendation: There Is None
Even if you haven’t been reading this review and are just skimming the headlines and the stars at the top, you still know what I’m going to say: I don’t recommend Logoworks as your logo designer. That’s not to say that the designers are bad, or that the end product in your case will necessarily be bad. But given the pricing structure and the overall value provided in return for those higher prices, I just can’t recommend Logoworks over a better option like LogoBee.
Does that mean you’ll be a complete and utter failure if you visit Logoworks and decide to use their services? Well, in my mind, you’ll definitely be making the wrong decision, but I’ll leave the name-calling to your ex-girlfriend.
What Else Can You Do?
So what are your options? Well, you should simply continue browsing Clickfire here for recommendations of clearly-superior services. This linke to our LogoBee review, for example, is enough to take you to a less dreary place. But it’s not all about LogoBee: other sites like 99 Designs also pack the logo punch.
We just recommend that you steer clear of something too expensive like Logoworks, a service that doesn’t give you enough in return for your money. It’s one thing to charge people a lot, but if you aren’t “getting what you pay for,” then the whole prospect of paying more is suddenly rendered unexciting. You deserve more for your money than Logoworks, and if you stick with Clickfire, we’ll make sure you get it.