Logoworks: The Place For Your Logo?

Let’s face it: getting a logo designed on the Internet is not exactly rocket science these days. All you have to do is plug in a search like “logo designer” into Google and you’ll find a bucketload of different ways you can have some poor schmo on the other side of cyberspace run through Photoshop for you. And while I make the process sound bad, in a way, it’s actually what’s great about the Internet: logo design projects bring people together and the end result is something new and creative that never existed before.

Logoworks is one such entry into the world of logo design, but as I’m a simple man who likes to review on a few simple tools rather than having a million different bookmarks saved in my “logo design” folder, it’s up to a site like Logoworks to outdo the likes of a 99 Designs.

The verdict? Well, that’s what this Logoworks review is all about, so keep on reading, you logo-needin’ sojourners we like to call Clickfire readers.

Logoworks isn't so hot once you discover what they charge.

One look at Logoworks should tell you…well, it should tell you nothing, because that’s what all logo design web sites look like these days. Hey, that’s why I’m here to review the site for you, right? So let’s get down to business and I’ll explain everything to you.

What Do You Want First…

…the good news, or the bad news?

I’m a bad-news-first guy myself, so let’s start with that: the pricing at Logoworks is just too much. Normally I’m willing to give the entire pricing packages a good once-over to see if there’s one pricing option that redeems the whole structure, but at Logoworks, even the cheapest package doesn’t come with a whole lot of firepower.

And if we’re talking bang for the buck as a major incentive to visit one logo design site over the next, then Logoworks just doesn’t stack up.

The Stacking Up: It’s Not Happening
Allow me to explain myself. Like just about every logo design site out there, Logoworks has a few different pricing plans in place, most ranging in the two-hundred dollar to several-hundred dollar range. But Logoworks’ cheapest option, the Silver Package, is not as cheap as the current Silver Package over at LogoBee but – get this – gives you four less opportunities for logo revisions! Considering how important logo revisions can be, this is a major complaint.

The difference between logo revisions is highlighted by just how few you get with Logoworks’ silver package. And although the Silver package advertises you getting “2 designers” as part of the overall offering, I’m not particularly impressed with that. I don’t care if half a designer makes my logo, as long as it’s done well and I get plenty of opportunities for revision.

With just two logo revisions available, and then “4 original logo concepts” – also less then LogoBee’s Silver package, mind you, the cheapest option on Logoworks’ structure looks just that: cheap. And it doesn’t get better from there. Super-expensive packages will hit the quadruple-figure mark, up to $2,999 – and if you’re charging three thousand dollars, why go through the effort to dress it up as one cent less? Someone who’s going to fork over that many jelly beans for website design doesn’t care about the penny.

And Now, for the Good News

Despite the negative rhetoric of the preceding section, Logoworks is not all bad. Hey, it has to earn those two stars somehow, and we’re not a site that likes giving out a 1-star review.

In fact, it’s got some quality. The sample logos – given as a portfolio of sorts – are all professional, colorful, bright, and well done. They look like the kind of logos people are really looking for, and you can easily browse across a variety of industries to see what people have been ordering within your own niche.

The problem with having a good gallery, of course, is that everyone has one – great logos are not hard to find on the Internet. So even at its best, you could consider Logoworks a “scratch” with some of the better logo designers out there.

Exploring the features, Logoworks doesn’t even tell you that it will give you .PNG files as part of your package. Oh, you’ll get .JPGs and .GIFs, and you’ll get cool vector images that really do come in handy, but why not the smooth crisp zero-calorie taste of a nice .PNG file? Shouldn’t that be considered part of every logo design package? I’m no designer, but I’ve created enough websites that I understand the value of that particular file extension.

The Recommendation: There Is None

Even if you haven’t been reading this review and are just skimming the headlines and the stars at the top, you still know what I’m going to say: I don’t recommend Logoworks as your logo designer. That’s not to say that the designers are bad, or that the end product in your case will necessarily be bad. But given the pricing structure and the overall value provided in return for those higher prices, I just can’t recommend Logoworks over a better option like LogoBee.

Does that mean you’ll be a complete and utter failure if you visit Logoworks and decide to use their services? Well, in my mind, you’ll definitely be making the wrong decision, but I’ll leave the name-calling to your ex-girlfriend.

What Else Can You Do?

So what are your options? Well, you should simply continue browsing Clickfire here for recommendations of clearly-superior services. This linke to our LogoBee review, for example, is enough to take you to a less dreary place. But it’s not all about LogoBee: other sites like 99 Designs also pack the logo punch.

We just recommend that you steer clear of something too expensive like Logoworks, a service that doesn’t give you enough in return for your money. It’s one thing to charge people a lot, but if you aren’t “getting what you pay for,” then the whole prospect of paying more is suddenly rendered unexciting. You deserve more for your money than Logoworks, and if you stick with Clickfire, we’ll make sure you get it.

Rating: 2 out of 5 Rating

Dan Kenitz

Dan Kenitz is a former professional Search Engine Optimization specialist and current freelance writer, commentator, and all-around entrepreneur.

1 comment

  1. Logo Design

    Dan,

    Thanks for the review (and the review of our other site, Logomaker). You’ve definitely hit the head on a couple of issues that we face competing in the online logo design marketplace. I hope you’ll allow me to add some context from Logoworks.

    You are exactly right when you say that Logoworks is more expensive than other logo design options on the Internet. Six years ago, we were the least expensive, but competition has forced prices down, and we have chosen not to follow the race to the bottom because we don’t want to sacrifice quality to compete on price. Hopefully we add value that others don’t for the price we charge (which is still incredibly low compared to traditional design shops and freelancers).

    One of the ways some of our competitors keep their prices low is by running design contests. As I’m sure you know, that means that a customer opens a project, and a large number of designers submit concepts hoping to win the project. Winners are paid, losers are not. Many small businesses don’t really care if the designers doing work for them get paid, or they don’t know the process. They just want to see lots of options at a good price. But there are drawbacks to the system (and risks for the buyers) that others have addressed elsewhere better than I can.

    At Logoworks, we pay every designer who submits work. We also carefully vet our design team (both internally and those who do contract work for us). Most of our external designers hold full-time jobs in ad agencies and in-house design departments. All are required to do great work or we no longer work with them. Our clients value this attention to the quality of our design team.

    Our designers have won numerous awards and had their work published in industry publications like the Communication Arts Design Annual, The Logo Lounge series, and books like The Business of Design and The Secret Life of Logos. We’ve also had our work featured in national AIGA shows. None of our competitors can say that.

    Your criticisms of our website are right on. Several years ago it was original. Since then, competitors have entered the space and copied our layout. The result is a lot of websites that are difficult for customers to differentiate. And admittedly we don’t tell our story there as well as we should. We hope to fix that soon.

    Something else you get with Logoworks that you don’t get with our competitors is our massive experience. Over the last ten years, we’ve created original, custom logos for more than 100,000 customers. That’s a lot of professionally designed logos. No one has done more. We’ve also helped those customers create websites, brochures, PPT templates, and a lot more.

    And though it’s not advertised well on the site, you’ll get a png file, along with all the other files you might need.

    We’re owned by Hewlett-Packard and maintain a professional staff of designers, account managers, and other employees to serve our customers. We’re not just a couple of guys working out of mom’s basement (this isn’t meant as a slight, just to point out that we’ll be here when our customers need us).

    Perhaps most importantly, our customers love us. More than 90% of them tell us they would work with us again and will recommend us to their friends. They would undoubtedly give us five stars out of five. For them, choosing Logoworks was a great decision.

    It’s a little unfair of you to rate the quality of our work without actually purchasing a logo, or comparing us to other options without trying us out. Price is not the only consideration when buying a logo. If you had worked with us, you would have discovered we deliver a lot of value and consulting for the price we charge.

    Yes, there are a lot of things we can do to improve the design of our site. But the quality of the work we do more than justifies the extra few dollars our clients pay for a logo tailored to their specific needs.

    Thanks for the opportunity to respond.

    Rob Marsh
    GM, Logoworks

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