Taking Online Marketing Cues from Living Social
It’s official: a lot of people like Whole Foods, and a lot of people like Living Social. By offering a 50% discount (which really only yields buyers an extra $10 of food, but who’s counting?) on Whole Foods purchases today, September 13th, the coupon website struck Internet gold, leading many of the online trends and daily searches.
The coupon model is a growing niche, of course, but you have to wonder just how many new subscribers Living Social earned today by a well-placed coupon and agreement with Whole Foods. With food prices inflating and the economy still in the tank, a lot of people want to save money on one of life’s most precious resources.
Even so, the pairing of a Living Social coupon with a popular destination like Whole Foods has indeed struck rare online marketing gold, which leads us to wonder if a few lessons can be gleamed from the pairing.
How can the Living Social model be replicated for stunning search engine results?
- First, there’s scarcity. The Living Social and Whole Foods deal is only temporary, which means people are searching while they can. People also will feel better about signing up to Living Social for one coupon, telling themselves they’ll just unsubscribe later…even if they don’t.
- Second, there is a cumulative effect to some offers. The old phrase “two heads are better than one” applies here, but so does “greater than the sum of their parts.” Living Social coupons might make an occasional blip on the SEO radar here and there, but pairing with Whole Foods is obviously a match made in SEO heaven.
Lior Levin is back at Clickfire wit.
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