Alligator escapes from Atlanta Zoo?
HostGator’s September 09 Newsletter says the company currently has billboards “posted in 10 major U.S. cities and that number will be increasing soon.” I’ve been noticing HostGator billboard ads in the Atlanta area since September. I’ve seen web hosting billboards fragvertised before. And, I’m accustomed to seeing the blue and yellow HostGator mascot “Snappy” online, but on the way to work? On the way to dinner? While running errands? I’m going to have to adjust to that.
HostGator is not a host I’d call modest when it comes to advertising, whether online or offline. Their bite into advertising can sometimes annoy loyal web affiliate advertisers who receive 400k in payouts per month (apparently this figure does not include Commission Junction, where the affiliate ads on Clickfire come from). Consider this. If I’m on my way to get a cheeseburger after work, am I going to see the HostGator billboard, pull over, and order hosting for that new Web site I’ve been wanting to build? No, but here’s the scenario that affiliates may fear the most: I am going to either write it down or force myself to remember the name in the largest lettering: Hostgator.com. When home, I Google “HostGator” and click the number one listing (Google displays the brand site first in organic search). Unless I decide to do some research or comparisons, I’ve just bypassed affiliates and gone straight to the source to purchase my web hosting.
Do billboard ads “take” sales from online publishers? Will HostGator billboard advertising even work? How about we have some fun with HostGator’s latest campaign. Let’s do a crude test. Let’s take the three HostGator billboards in my neighborhood and see how long they stay up, the assumption being that no company would continue an unprofitable ad campaign.
Estimated start: Sept 09. Status: still live. See you later alligator? Not yet. It’s still there right next to the KFC on Cobb Pkwy, Marietta. Dude, get some chicken and stop standing there like a nerd.
Estimated start: Sept 09. Status: removed. This reptile at Roswell Rd and W Wieuca went into hibernation by November. I think a whiskey ad appears now.
Estimated start: Sept 09. Status: still live. This one took me by surprise because of it’s remote location on Upper Roswell in Marietta.