HostGator Ad

HostGator Ad from PingZine

What’s going on with web host advertising lately?

Earlier this year Clickfire News broke the story about the questionable Media Temple ad that appeared in the Web Host Industry Review. Some wondered whether it was degrading to women and why a mainstream web hosting company would risk their brand with such an ad. That one is still kind of hanging out there unresolved, at least in my mind.

Not long after this, I picked up my copy of PingZine and saw the above HostGator ad, I believe on the back cover. I thought it seemed, well, not your ordinary web hosting ad. It features the blue and yellow HostGator mascot next to a burning skyscraper that represents “Leave a Message Web Hosting.” The Gator is getting ready to take a bite out of it, hence the title of the ad:

“We eat up the competition, Run… Web Hosts Run”

Anyway, I scanned the pic so I could think about it and post my thoughts. I kind of forgot about it and the picture of the rather unusual HostGator ad has been sitting on my desktop since January.

Today I stumbled upon my friend and fellow web host blogger Dimitar’s blog and saw that he’d posted about the ad. He has a lot to say about the “cubbish” ad, so do check it out. But before you do, take a look at the pic above, ponder and post your thoughts. I’d like to know what the ad communicates to you. I’ll eventually post my thoughts in more detail as well.

One thing to note is that I am not showing this image to denigrate HostGator. Goodness knows these hosts get enough pummeling, deserved or not in the comments of our web host reviews here. I am not saying anything here about HostGator’s products, but their advertising. HostGator has been one of the few hosts to receive a perfect rating of 5/5 stars in our review of their shared hosting service not too long ago.

So tell me, what does this ad say to you?

Emory Rowland

Emory Rowland is editor and keeper of the flame at Clickfire. He's a fanatical blogger, entrepreneur and builder of Internet things from way back. Emory's love for social media and success with organic search led him to start a SEO consulting venture. Apart from the Internet, he could be considered by many as pretty worthless. More...

12 comments

  1. Well, there’s certainly nothing from with the ad from my perspective. I suspect you realize it’s in jest / comparison to a ripe ol’ game called ‘Rampage’.

    The MT one though was completely tasteless & not even ripe for a trailer park.

  2. Entirely unrelated, here’s a random screenshot of one of the later versions — http://www.darkstation.com/images/media/ps2/rampage_td_05.jpg

    Not quite the NES version I was used to as a child but I think it gets the point across that it was the look they were going for. At any rate, I suppose to each their own :)

  3. Emory Rowland

    David, I haven’t heard of Rampage, but that’s good to know. I have played a few rounds of “Redneck Rampage” in my day though, probably unrelated :)

  4. Emory Rowland

    Thanks for pointing that out David. The first thought that came to mind when I saw the ad was the September 11 attacks. I feel a bit better about it after learning about the game, except, I wonder why no cues for those in the audience who hadn’t been exposed to the game.

  5. Strike Data

    Nice information there David and nice analogy. HostGator cracks me up with some of the ads you see them post. Until I really thought up it that ad does kind of remind of sept. 11 and I think “we eat up the competition” is getting a little old personally. This companies office is located in the same city I live in and believe me, it looks like a little suite in your regular business office. Compare that with other places such as ThePlanet or Rackspace and you would find that HostGator does NOT “eat up the competition!”

  6. shawn

    I haven’t heard of rampage either. I’ll have to see what its all about. I know that I’ve been on a few rampages of my own though.

  7. Brian

    I love it. I think it shows they are saying they have the best support in the industry. They do eat up the competition. Thats why I host my sites with them. Lets give it to them for their creativity.

  8. 0bones - Free social web host

    It does look like the game Rampage slightly. Or maybe a slight reference to the supposed The Planet fire awhile back?

  9. ScottW

    It’s kind of old to me but maybe they had something else in mind when they decided to go with it. The real problem here to me is that they haven’t conveyed their message to the reader/viewer. I mean, how many others looked at this ad and went: “Ho hum”. If you really want to get a message across, I don’t think ‘killer gators’ perched on an office building is gonna do it. Not in this age of competition anyway.

  10. ScottW

    BTW, I still have some old clients that are hosted with them and they still love it! So my previous comment is directed at their ad only. Not their products or service which have been exemplary to date.

  11. Pingback: HostGator Billboards?

  12. I want to put some Hostgator ads on my site… Hostgator will really pay for it??

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