Stop the presses! Web hosting 2.0 is here. The revolutionary technology that web hosting 2.0 entails? Trees, wind power, and renewable energy.
Okay, so it may not be web hosting 2.0 and it may not be ultra exciting from a technological standpoint, but eco-friendly hosting or green web hosting is becoming more and more mainstream.
The fact is that many technology consumers are concerned about the human potential to degrade the environment and the sense that our hundreds of millions of cars and computers are not helping the planet. Rising temperatures may or may not be related to global warming, but the notion that humans in general have had a negative affect on the environment has begun to be absorbed by the web hosting industry.
Several hosting providers have set out to at least balance their part of what hosting does to negatively impact the environment. These hosts use alternative and/or renewable energy to power their datacenters, plant trees for every server sold, and even telecommute to save gas. They are investing a lot of time, money, and other resources into helping the environment.
Some of these hosting companies are huge and others are small. It’s interesting to observe web hosts of all sizes are making a commitment to helping the environment.
According to industry expert Isabel Wang, a lot of companies are simply paying to offset their environmental problems. Dell and Salesforce.com are among the companies that anywhere from $4.75 to $6.40 per ton of CO2 emissions.
So is green hosting a publicity stunt to get environmentally conscious technology consumers to sign up for hosting? It’s hard to tell, but it certainly can’t hurt.
Players in the World of Green Web Hosting:
- Ten year old ASIO.net (www.aiso.net) is a major “green hosting” provider. They exclusively use solar energy to power their company. Their average plan is more expensive than many hosts, but the company’s reputation is quite good and it seems that you get what you pay for.
- ThinkHost (review) is another large “green hosting” company. The company’s plans are 100% wind and solar powered and their team telecommutes (read: works from home) to save fuel. Their plans seem to be the cheapest of their “green” competitors.
- Sustainable Websites (http://www.rackspace.com), the managed hosting giant that pioneered “Fanatical Support” promises to plant a tree for every server they sell. They have also switched to HP servers, which are supposedly better for the environment than Dells.