Google Double Indented Results

Example of Google showing 2 indented search results

We have all seen indented results on occasions when doing Google searches. Google explains that indented results occur when Google finds multiple results from the same website. When this happens, ”the most relevant result is listed first, with other relevant pages from that site indented below it.”

Up until now, I have never seen a case where more than one full Google result has been indented. The example above shows double indented results when searching for the keyword clickfire. The strange thing is that this occurred within the Google Toolbar search. I could not replicate the 2 indented results using the regular Google.com search.

Looks like Google is experimenting with SERPs again.

Emory Rowland

Emory Rowland is editor and keeper of the flame at Clickfire. He's a fanatical blogger, entrepreneur and builder of Internet things from way back. Emory's love for social media and success with organic search led him to start a SEO consulting venture. Apart from the Internet, he could be considered by many as pretty worthless. More...

4 comments

  1. subske

    Not too sure what it means as I cannot reproduce the same results with the tool bar or the default search page and only get a single indented entry either way. Try searching on the term “flickr” though and check the number of links and site sections that this site has indented for its top listing. Any ideas how to achieve this? Guessing that its something to do with Google “sitemaps”, that is a straight out guess though.

  2. Emory Rowland

    subske, I still cannot reproduce this either. I have seen cases such as your flickr example where multiple urls are broken out, but never with description, date, cached, similar pages.

  3. Interesting, I probably haven’t come across this thing before, however, there is a way of getting multiple indented results:

    http://www.palmerwebmarketing.com/blog/3-steps-for-getting-an-indented-serp-result/

  4. Pingback: Weird Google Indented Search Results

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