There are still times in life when you’re left with the telephone as the most efficient medium of communicating with your domain registrar. Before engaging GoDaddy customer support with Alexander Graham Bell’s 19th century technology, I often feel a twinge of adrenalin flowing in my veins because I know that their ultimate goal is to get me to renew my domains. It doesn’t matter if I have autorenew turned on. It doesn’t matter if I don’t care and my house is on fire, the question always comes. And it always begins with:
“I see you have some domains here that are coming up for renewal…”
This time the GoDaddy rep caught me off guard when he mentioned a special deal that would allow me to get an Express Domain Name Appraisal. Interesting, I thought. If a domain I owned were worth millions, I’d want to know about it. Wouldn’t anyone? I spent about 15 minutes negotiating with the guy and ended up spending $71.48 for 9 years of domain renewals and 4 Express Domain Name Appraisals. I figure I got pretty good value on the domain renewals alone, but the domain appraisals left me scratching my head.
“This appraisal will allow you to bid with confidence on an existing auction or set an appropriate asking price for your own auction.”
How liberating. I can now set an appropriate asking price of between $84.00 – $260.00 for clickfire.com should I ever decide to sell the domain. I can just see myself staying up all night trying to decide if I should let my nearly decade old, content laden, labor of love sell for for a two digit figure or retire early on the profits of the three digit figure.
What’s the Methodology to the Madness?
“Our rating methodology includes metrics found at all domain appraisal sites as well as proprietary factors available only from the #1 registrar in the world, GoDaddy.com”
That’s it. Besides briefly referring to “comparable sales” and “recent trends,” the only other hint at methodology precedes the above where GoDaddy indicates that the domain appraisal is:
“based on a variety of factors related to the name itself. We have compared the name to recent sales of similar domains, evaluated recent market trends, and applied a desirability factor based on these trends.”
Can’t I get some details on how the value of my real estate was determined?
The quote is later stated to be independent of any associated “brand equity, revenue, income or profits” in case that weren’t obvious.
GoDaddy Appraisal? Stop Mother, it’s a termite inspection!
Ah, Much Better… DNScoop Domain Apprasal Tool
I may have just become a willing victim of link baiting. I’ve been enjoying the DNScoop.com tool lately for a very good reason: The DNScoop tool says Clickfire.com is worth $37,204! This may be a wee bit on the high side given that they are looking at the domain name itself without revenue. Never-the-less, I’m having lots of fun with the figure, especially after the depressing score received from the Godaddy appraisal ($84 – $260). The DNScoop tool does have some real value in that it reports data of interest to the SEO conscious domainer:
- Domain Age
- Inbound Link Count
- Inbound Links
- Alexa Traffic Rank
- Number of Indexed Pages per Search Engine
- Domain Name IP Report – other services limit the number of domains you can see hosted on a server or require a login.
I wonder if there is a script functionality that can measure webmaster ego?