The Benefits of a Free Domain

Web Go is continually expanding it’s service line and giving customers another reason to come onboard: Free Domain Names. Starting out as a promotion over Christmas Web Go decided to extend the offering indefinitely as a result of demand. Here’s Web Go’s experience…

A lot of we hosts often like to spruik their services, and allot do give more than most hosts. But people are often left scratching their heads, and are left wondering more often than not, “What am I getting for the money I pay?” Web Go started fielding these questions from existing customers and potential customers from all over the world. We were left about as stumped as they were, we couldn’t understand why some people might perceive our company as not providing more services and utilities than what was already on offer. We then decided to change all that, admitting that the great service, and excellent reliability probably wasn’t enough. We agreed there was something missing and we wanted to share the success of our business with our loyal and new customers. So starting out in December 07 we started offering free domain names to new and existing customers on the proviso that a new account would be opened or an existing account that stayed with us past 3 months was eligible. The results really speak for themselves. We noticed new and existing customers coming in and sharing in the fruits of an industry that is sometimes reluctant to give more.

Has your web host given you a reason to stay with them? If not, why not? Web Go is committed to providing excellent service, excellent reliability, value for money, and above all a free domain name for new, transferring and existing customers. On top of all of that Web Go still provides its services to Australian’s and people from all around the world at true value for money prices and our unrivalled genuine customer service is one our proudest achievements.

 Where does Web Go profit from all of this? We don’t. Web Go has always seeked to ask why the current industry is getting away with what we like to call, “Highway Fork Robbery.” It came as no surprise that a few close competitors started offering the same thing very quickly. As a result we have changed to a small degree the industry here in Australia, and are determined to do more. Competition needs to provide not just rock-bottom low prices with little or no customer service, or slow and jam-packed servers. It needn’t cost the earth either, but in our experience we believe any web hosting company should back up their services with offers, coupons and free trials, as well as special discounted rates for pensioners. Above all, the need to offer more has never been greater in the current economic climate. Whilst some companies may be doing it tough, the giving can result in good dividends to ride out the wave of cash flow and other related problems.

The benefits of giving a service, such as free domain names have never been greater. Customers who receive them are grateful, and more often than not customer retention will go up. In Web Go’s experience the time is right to start offering domain names at no charge. For the industry to improve and take on the 21st century challenges that lie ahead particularly in high-tech, every stake holder must choose to either move forward with innovative ideas like this one, or be left behind.

“The Benefits of a Free Domain” has 2 Comments

  1. Emory Rowland Says:

    James, one of the reasons that inspired me to keep going with Clickfire was the fact that giving free stuff away seemed to have such a ripple effect. I think that giving away a truly free product is a great way to win loyalty and promote a site or product. Thanks for publishing your experience here and best wishes for Web Go.

  2. James Rowe Says:

    Hi Emory,

    Firstly, thank you for your comment. I believe the power of being a successful business leader is to make brash and often controversial decisions that dont sit well with your accountants, and sometimes your lawyers! However, most companies who do go out of their way to offer a free product or even a little bit of extra help will really see the benefits in the future.

    Cheers,

    Jimmy R

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