eBay, the worlds largest online auction site, continues to dominate the online shopping world. With over 27 million active users buying and selling everything from web hosting to small towns. What’s next? Planets for sale on eBay? There’s no place in the galaxy like eBay! Review these basic tips for eBay buying and selling before starting.
eBay Buying Tips
- on eBay.com, it is normally to the buyer’s advantage to pay with a credit card, whether via PayPal or direct or with an escrow service. Most credit card companies offer their cardholders some type of protection against fraud. Never pay using a check or money order, if possible. Online fraud is increasing according to consumer advisor Clark Howard.
- Leave eBay feedback only after receiving the product and addressing any issues you may have with the seller via e-mail.
- Use the numerous “My eBay” resources to keep track of your bids and offers and get e-mail notifications on your bids. The eBay community forums are the probably the best source for help available on eBay. Due to the huge volume of help requests, don’t get your hopes up for a human to respond back to a you and certainly not by phone.
- Watch the eBay feedback very closely. This is most important in judging seller credibility. If over 5% of the feedback remarks are negative or neutral, consider purchasing from another seller. Don’t buy from eBay.com sellers with under 10 feedback ratings if possible. Be especially careful of anyone with negatives on large ticket items.
- Be mindful of eBay sellers who consistently have a high percentage of 0 eBay feedback bidders. Some eBay sellers may be artificially running up the market for their item, hoping you will be the high bidder.
- Pay promptly. You will receive higher praise from eBay.com sellers.
- Always leave eBay feedback. Some eBay buyers with over 100 comments stop leaving eBay feedback, thinking that with such high numbers, they have achieved sellers nirvana. This could create a problem over time.
- Don’t get emotional with eBay bidding. Set the price you are willing to pay ahead of time and stick with it. Be like Mr. Spock and don’t give in to emotion over logic.
- Respond to all questions from inquiring eBay bidders promptly.
eBay Selling Tips
- Always list a photo in your eBay.com auction, even if it’s a stock picture from the Internet.
- List concise specs and details of your eBay item in the description. Is the item you’re posting on eBay new or just opened and never used or in fair condition? These seemingly small details can often make the difference in a higher bid for your product.
- Mention comments in your follow up e-mail after your eBay.com auction is closed. Example:
I sent your item today via Priority mail. I hope you enjoy it. I appreciate any positive ebay feedback you may want to leave and I plan to do the same for you as well.
- Send the merchandise only after you have received payment for your eBay.com auction item, even if it’s from a family member.
- Leave comments only after the eBay.com buyer confirms receipt of the product, either via e-mail or the eBay.com comments form.
Disclaimer: Clickfire does not assume any responsibility for losses incurred resulting from these eBay buyers/sellers online auction tips.
On Another Note
This appeared on Google.com when I performed a search for “Liberals.” Don’t ask why I did that. To my surprise, I saw this single eBay ad.
Why would eBay want to sell their liberals? Are there too many in inventory? Do liberals constitute a high profit margin?
None of the above. It turns out that eBay is using a Google’s DKI to insert keywords into AdWords ads. Kevin Lee, writing for ClickZ, explained it this way:
Google has an automated method to allow you to have the searcher’s keywords inserted into your ad (assuming the keyword string isn’t too long to fit). The Dynamic Keyword Insertion (DKI) system uses a creative template and keeps all the other ad copy the same.
I wonder what other interesting automated ads we’ll see during the election season.