Digg Profiles Have Nofollow

Digg Nofollow

Well look what I just found! I was playing around with the new Digg.com profiles when I had the urge to take a peak inside the source. And what did I see? A big ol’ fat nofollow attribute mocking my link. Tell me it ain’t so. Not the democratic, user-driven Digg.

Well, turns out it’s not your usual garden variety nofollow. It’s a “me nofollow,” instead. But you get the point don’t you? The presence of nofollow in the Digg link syntax portends that outbound links will not be carrying voting weight.

There has been much angst over the nofollow attribute since it was initiated. There was speculation that this would occur after Wikipedia added nofollow to their links earlier this year. Since then, many webmasters began adding nofollow to their Wikpedia links.

Does this mean you should add the nofollow attribute to all your links to Digg? I think not. The new profiles give Digg users a chance to add any links they want to the right side of their profiles. Spammers would have a hey day exploiting this feature. Digg would be crazy not to nofollow the profile links. I certainly wouldn’t allow users to create free-for-all links pointing to where ever they want on my site. Would you?

What about the other links on Digg.com? From what I have seen, the news story links are still naked. I seriously doubt that Digg would block these links, since they are so big on crediting sources. Yet, Digg’s spam problem seems to lie squarly in submission gaming. Hmm… Digg, you wouldn’t would you?

Update: I can confirm the nofollow attribute has now been removed from the Digg profiles. Regular hyperlink code now appears. To Kevin Rose, et al at Digg.com, thanks for giving back to Digg users by removing nofollow.

Update 10-7-09: Nofollows are back on Digg profile links. Make up your mind, guys!

Update 1/25/11: Mix of follow and nofollow links, external link outs are 301 redirects

Emory Rowland

Emory Rowland is editor and keeper of the flame at Clickfire. He's a fanatical blogger, entrepreneur and builder of Internet things from way back. Emory's love for social media and success with organic search led him to start a SEO consulting venture. Apart from the Internet, he could be considered by many as pretty worthless. More...


  1. The Nofollow attribute forces Webmasters to provide better content in their posts. This way they still get good traffic, but the traffic is legit and not spammed.

  2. Jayne

    I have to say I don’t think it’s a bad thing. If I got the kind of traffic they did, I’d do the same thing with all my websites. :) Spammers are sneaky, and that’s just too obvious a target for them to pass it up.

  3. Acopic Web Design

    Yeah – I agree. I thinks it’s fair enough. To be honest it’s entirely up to a site owner whether they want to nofollow any links. After all – it’s their site isn’t it. Digg are just making sure that people don’t create profiles purely to spam some links and hence thats OK by me.

  4. John Rice

    Look for a site like this one, social bookmarking site, i do not think it is fair enough.

  5. Hosting Website

    I checked on the code of digg whether its news links or story links have nofollow attributes, but I found none. It’s difficult to spam digg since the spammer has to enter the verification code first before posting a news link.

  6. Emory Rowland

    I would imagine Digg will keep it that way, especially since when you post a story from Digg to your own blog, it inserts a “followed” link crediting Digg on your site.

  7. so this is the reason why almost everyone in the social media backyard is following the “nofollow” in the profiles page…

  8. I was noticing this morning that all my DIGG profile links were removed from DIGG, as are everyone elses. What’s the point of no follow? It sucks, all that hard work and no link juice.

    Matt Cutts scared the crap out of everyone?

  9. aFree4u

    its good that they removed no-follow , when did this no follow thing come a long anyway?

  10. SWB

    I don’t know what’s going on whit this “nofollow” attribute.
    In my opinion SPAM won’t be prevented and the idea of the Web is referencing to other websites.

  11. Tyler Batty

    Glad to hear they’ve removed that.
    Nofollow’s one of these things which seems like a really good idea in the short-term. But obviously what you’re seeing now is every new site owner following SEO and page sculpting, as well as every major site already implementing it, and non-nofollowed links becoming quite scarce. (I’ve got a FF plugin which highlights them in pink – and that’s almost every link bar a few internal links these days.)
    The logical conclusion is that you nofollow the entire internet and simply erase the whole page ranking system. I’d *suspect* Google will gradually have to channel weight back to nofollowed links, if they’re not already?

  12. Emory Rowland

    Hi Tyler, it does seem like everyone has gone crazy with nofollows. I don’t think Google will ever put any weight on nofollowed links, though. Have you seen all the discussion about PageRank sculpting? Matt Cutts made a big post about this not long ago.

  13. Amit Sharma

    Digg is a do follow now and putting links at digg helps to get indexed in google fast.

    • Emory Rowland

      Let’s hope they keep it this way–reward the stories that make the digg front page with followed links. That way the pop stories get the organic search credit they deserve.

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