Ignore China’s Downloading Power at Your Own Risk

Online marketing and web development has long been pointed at the western world: North America, western Europe, and Australia. But economically-surging China is slowly revealing its potential as an untapped marketplace in SEO, social media, and even tablet/mobile technology.

Economically, China is already the second-largest market in the world, though Internet regulations have made them a questionable market for western online marketers. Even so, some top-flight dealers of downloads, including the development company Rovio (working on a Facebook version of Angry Birds, and yes, you read that correctly) have announced that they plan to expand their investment into integrating with the Chinese marketplace.

Though China is obviously the host of the world’s largest population (rivaled only by another intriguing prospect, India), marketers have long been hesitant about the country. But people are coming around. Consider:

• China Mobile, the nation’s largest cell phone carrier, carries some seven million iPhones without even selling the dang thing, it’s easy to see why companies like Rovio are interested in China.
• Additionally, an estimate of some 12 million Android devices are at work in the country, suggesting a surprisingly strong nucleus of potential for mobile marketers to expand their efforts into the emerging market.

Needless to say, China’s position in the world marketplace continues to expand even if it still won’t compete with the United States’ purchasing potential for decades. If some consider the United States a saturated mobile market, there are still mass populations that can be tapped into in order to expand a company’s market.

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