As William Shakespeare once asked*, what’s in a logo? It might seem like superfluous nonsense to the less visually-inclined amongst us, but a logo can really mean a lot. Where would Nike be without the swoosh? McDonald’s without the golden arches? The United States without the stars and stripes?
As it turns out, there’s quite a bit a logo has to offer a business – not the least of all, making you feel like you finally have a legitimate business up and running in the first place. A great logo can impact your web presence, your confidence when handing out business cards, your company’s memorability – heck, it accomplishes a lot. That’s why you need to get it right.
Enter the concept of crowd sourcing – turning to a crowd of designers to compete for the rights to sell you a logo rather than a single Photoshopping individual. The concept is pretty simple: you post up your logo needs and freelance designers from across the globe send you their concepts. You choose the winning design, pay them, and you each go on your merry way.
But choosing a logo – or any type of graphic design project, for that matter – isn’t the only decision you’ll have to make. You’ll also have to choose your crowd sourcing site, and this might be more difficult than it sounds. Luckily, Clickfire is here to present you with three “you can’t go wrong with…” choices that, well, you can’t go wrong with. Here they are, in no particular order:
1. 99 Designs
Click over to 99 Designs (see my review) yourself and you’ll see exactly why crowd sourcing is a concept that works. Although the real average of design “entries” you’ll find by posting a project at 99 Designs is 86, the point remains the same: you give these designers something to work with and you won’t be hard-pressed for a plethora of logo and web design options.
Paying out about half a million dollars in projects per month, 99 Designs is one of the most popular sites to accomplish the feat of crowd sourcing, which instantly makes it attractive to anyone who’s after the previously-mentioned plethora. And although Shakespeare asked** “what’s in a logo,” the truth is you can post any type of design project at a site like this. The options are plentiful and affordable – and that’s all you can ask for.
A simple browsing over at their site will show you the same types of options you have available: post up projects for logos, web designs, banners, whatever. The end result is always the same: give out a healthy enough “reward” prize and you’ll be swimming in designs faster than you can say “Clickfire.com.”
I know what you’re thinking: I just took the two previous crowd sourcing sites and mashed their name together to construct a fictitious crowd sourcer and round out my promise of “three.” Luckily for you, that’s not the case, as DesignCrowd (see my review) is a legitimate site promising 50+ designs to choose from with every project you post.
The prices are reasonable – you’ll find lots of project budget minimums at about $200, as low as you’ll find anywhere – and you can fetch anything from T-shirt designs to stationary jubilation. Overall, it’s not a bad choice; but then again none of these crowd source sites are.
*No, he didn’t.