Have you ever found yourself reading an article and realized that a word or two just seemed insanely out of place? And that if another more obvious word were substituted, the sentence would make perfect sense? Why didn’t the author use the correct wording? You may have been the victim of an article spin fail:
a SEO tactic whereby numerous unique versions of an original article are automatically generated by searching and replacing keywords and phrases, but that does not make sense to the human eye.
If you’re like me, you probably don’t read as much as you’d like. Call me prejudiced, but when I read, I like to read works that are written by humans. I won’t call out the source, but I stumbled the above phrase while strolling through a neighbor’s content farm. Do you think the above was written by a human? Someone or something totally missed the point.
Notice the first sentence in the bullet point. Note the capitalization. How should the sentence have read?